AI Visibility Score
Gusto
51.8
/ 100
Ranked #9 of 558 scored brands · as of 2026-07-28
- Questions named in
- 26
- Total mentions
- 38
- Average position
- 4.2
- Sample
- 7 days
Engine by engine
Different models recommend different brands. Here's how each one sees Gusto.
| Engine | Score | Rank | Questions | Avg position |
|---|---|---|---|---|
| Gemini Flash Lite | 58.2 | #8 | 24 | 4.5 |
| Groq Llama 3.3 70B | 42.4 | #25 | 9 | 3.6 |
What AI actually said
Unedited excerpts from archived answers.
“Choosing between Gusto and Rippling really comes down to one big question: Are you primarily a payroll and HR company for a small-to-midsize business, or are you looking for an all-encompassing workfo...”
gemini
position 1 · “Gusto vs Rippling”
“…ew stand out as the best on the market right now: 1. Gusto (Best Overall for Most Small Businesses) If you ask around in the small business community, Gusto is almost always the top recommendation,...”
gemini
position 1 · “best HR software for small business”
“Both Gusto and Rippling are popular platforms designed for HR, payroll, and benefits management, but they cater to different needs and offer distinct features. Here's a breakdown to help you decide wh...”
groq
position 1 · “Gusto vs Rippling”
“Choosing between BambooHR and Gusto comes down to one main question: Are you looking primarily for a powerful HR management tool, or do you need an all-in-one payroll and benefits platform? While both...”
gemini
position 1 · “BambooHR vs Gusto”
Named alongside
Brands that show up in the same questions as Gusto.
| # | Brand | Score | Shared questions |
|---|---|---|---|
| 31 | BambooHR | 31.7 | 24 |
| 18 | Rippling | 39.4 | 21 |
| 41 | Workday | 30.2 | 16 |
| 8 | Wave | 53.0 | 8 |
| 3 | QuickBooks | 61.5 | 7 |
| 129 | 15Five | 13.4 | 7 |
| 174 | ADP Workforce Now | 10.3 | 6 |
| 111 | OnPay | 15.2 | 6 |
Show this on your site
Free embeddable badge — one line of HTML, updates itself as the score moves.
How this score is calculated
Reach (how many questions named the brand) multiplied by prominence (how early it was named), scaled so the most visible brand sits at 100.