AI Visibility Score
ADP
10.3
/ 100
Ranked #175 of 558 scored brands · as of 2026-07-28
- Questions named in
- 6
- Total mentions
- 6
- Average position
- 4.5
- Sample
- 7 days
Engine by engine
Different models recommend different brands. Here's how each one sees ADP.
| Engine | Score | Rank | Questions | Avg position |
|---|---|---|---|---|
| Gemini Flash Lite | 10.7 | #182 | 5 | 4.2 |
What AI actually said
Unedited excerpts from archived answers.
“…r very small teams. 2. Best for Enterprise-Grade HR: ADP (RUN Powered by ADP) If your business is outgrowing Gusto and you want the muscle of the biggest name in the payroll industry, ADP is the log...”
gemini
position 2 · “Gusto alternatives”
“…employees that want a set-it-and-forget-it system. 2. ADP (Run Powered by ADP) – Best for Growing Businesses & Scalability ADP is an industry giant. While their interface isn't quite as modern as Gu...”
gemini
position 2 · “top payroll platforms”
“…n capital management (HCM) and financial management. * ADP (Run or Workforce Now): For companies that want established, highly secure payroll processing with endless compliance support, ADP is a clas...”
gemini
position 5 · “Rippling alternatives”
“…-party apps. 4. Best Enterprise / Scalable Solution: ADP (Run by ADP) ADP is a massive name in the industry, and their "RUN" platform is specifically designed for small-to-midsize businesses that wa...”
gemini
position 5 · “payroll software comparison”
Named alongside
Brands that show up in the same questions as ADP.
| # | Brand | Score | Shared questions |
|---|---|---|---|
| 9 | Gusto | 51.8 | 8 |
| 18 | Rippling | 39.4 | 8 |
| 111 | OnPay | 15.2 | 3 |
| 168 | QuickBooks Payroll | 10.5 | 3 |
| 74 | Best Budget-Friendly Option | 22.6 | 2 |
| 154 | Payroll4Free | 11.4 | 2 |
| 88 | Deel | 19.2 | 2 |
| 41 | Workday | 30.2 | 2 |
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How this score is calculated
Reach (how many questions named the brand) multiplied by prominence (how early it was named), scaled so the most visible brand sits at 100.