AI Visibility Score
Gusto
69.5
/ 100
Ranked #9 of 180 scored brands · as of 2026-09-18
- Questions named in
- 9
- Total mentions
- 9
- Average position
- 2.9
- Sample
- 7 days
Engine by engine
Different models recommend different brands. Here's how each one sees Gusto.
| Engine | Score | Rank | Questions | Avg position |
|---|---|---|---|---|
| Gemini Flash Lite | 69.5 | #9 | 9 | 2.9 |
What AI actually said
Unedited excerpts from archived answers.
“Choosing between Gusto and Rippling really comes down to one big question: Are you primarily a payroll and HR company for a small-to-midsize business, or are you looking for an all-encompassing workfo...”
gemini
position 1 · “Gusto vs Rippling”
“…st for Small-to-Medium Businesses (SMBs): Rippling or Gusto If you have anywhere from 2 to 500 employees and want something intuitive that doesn’t require an IT degree to run, these are the gold stan...”
gemini
position 1 · “best HR software”
“…st for Small-to-Medium Businesses (SMBs): Rippling or Gusto * Gusto: If you are a small business (under 100 employees) looking for something user-friendly, affordable, and straightforward, Gusto is h...”
gemini
position 1 · “best HR software”
“…own by use case: 1. Best Overall for Small Business: Gusto If you are looking for the gold standard in small business HR and payroll, it’s Gusto. It is notoriously user-friendly and doesn't require...”
gemini
position 1 · “best HR software for small business”
Named alongside
Brands that show up in the same questions as Gusto.
| # | Brand | Score | Shared questions |
|---|---|---|---|
| 10 | Rippling | 67.2 | 65 |
| 14 | BambooHR | 58.4 | 56 |
| 37 | Workday | 26.9 | 37 |
| 35 | Deel | 29.4 | 23 |
| 3 | QuickBooks | 79.5 | 17 |
| 22 | Wave | 40.7 | 15 |
| 19 | Xero | 45.9 | 11 |
| 11 | FreshBooks | 66.3 | 9 |
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How this score is calculated
Reach (how many questions named the brand) multiplied by prominence (how early it was named), scaled so the most visible brand sits at 100.