AI Visibility Score
Gusto
52.0
/ 100
Ranked #24 of 211 scored brands · as of 2026-07-29
- Questions named in
- 10
- Total mentions
- 12
- Average position
- 3.8
- Sample
- 7 days
Engine by engine
Different models recommend different brands. Here's how each one sees Gusto.
| Engine | Score | Rank | Questions | Avg position |
|---|---|---|---|---|
| Gemini Flash Lite | 33.2 | #20 | 3 | 3.3 |
| Groq Llama 3.3 70B | 43.9 | #24 | 9 | 4.0 |
What AI actually said
Unedited excerpts from archived answers.
“Choosing between BambooHR and Gusto comes down to one main question: Are you looking primarily for a powerful HR management tool, or do you need an all-in-one payroll and benefits platform? While both...”
gemini
position 1 · “BambooHR vs Gusto”
“Choosing between Gusto and Rippling really comes down to one big question: Are you primarily looking for a great HR and payroll tool for a small-to-medium team, or do you need a powerful, automated IT...”
gemini
position 1 · “Gusto vs Rippling”
“…. Best for Small to Mid-Sized Businesses (All-in-One) * Gusto: If you are a small business (under 100 employees) and want something user-friendly, Gusto is usually the gold standard. It handles payro...”
gemini
position 1 · “top HR platforms”
“…t for Small-to-Medium Businesses (SMBs) & Ease of Use * Gusto: If you have under 100 employees and want something intuitive, Gusto is the gold standard. It’s famous for its friendly interface, making...”
gemini
position 1 · “HR software comparison”
Named alongside
Brands that show up in the same questions as Gusto.
| # | Brand | Score | Shared questions |
|---|---|---|---|
| 18 | BambooHR | 54.3 | 18 |
| 26 | Workday | 47.9 | 10 |
| 49 | 15Five | 27.5 | 6 |
| 7 | Wave | 71.5 | 5 |
| 53 | ADP Workforce Now | 26.5 | 5 |
| 9 | QuickBooks | 70.4 | 4 |
| 16 | Xero | 61.1 | 4 |
| 20 | FreshBooks | 52.9 | 4 |
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How this score is calculated
Reach (how many questions named the brand) multiplied by prominence (how early it was named), scaled so the most visible brand sits at 100.