SEO & webmaster guides
Practical guides written to be used, not skimmed — each one paired with a free tool so you can check your own site as you read.
How to Rank in ChatGPT and AI Search
How to rank in ChatGPT, Perplexity and AI search: what these engines actually pull from, the pages they quote, and practical steps to get your brand named.
AI Visibility · 3 min read
How to Humanize AI Content So It Reads Like You
How to humanize AI content: what makes AI writing obvious, the edits that fix it, and how to keep accuracy and your own voice without tripping detectors or readers.
AI Visibility · 3 min read
Free AI SEO Tools That Actually Do Something
A short, honest list of free AI SEO tools worth using — for audits, keywords, meta tags and AI visibility — plus how to tell a useful free tool from a lead magnet.
SEO · 3 min read
ChatGPT vs Claude: Which Is Better for Writing and SEO?
ChatGPT vs Claude compared for real work — writing, content, coding and research. Where each one wins, which to pick, and when the free tiers are enough.
AI Visibility · 3 min read
The Best AI Tools for SEO: What Actually Helps
A practical look at AI tools for SEO — where they genuinely save time (keywords, drafts, audits) and where they still need a human. No hype, just what works.
AI Visibility · 4 min read
Does AI Content Hurt Your SEO? An Honest Answer
Does AI content hurt your SEO? No — Google rewards helpful content, not human-vs-AI. What decides rankings, and how to make AI drafts genuinely good.
AI Visibility · 4 min read
Open Graph Tags: A Complete Guide with Examples
A complete guide to Open Graph tags: what og:title, og:description and og:image do, the exact code to add, image sizes, and how to test your link previews.
SEO · 4 min read
HTTP Security Headers: A Practical Guide
A practical guide to HTTP security headers: HSTS, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, Referrer-Policy and Permissions-Policy.
Website · 3 min read
What Is llms.txt? Format, Status and When to Use It
What llms.txt is: the llmstxt.org proposal, its Markdown format, llms-full.txt, its honest status with Google and AI tools, and how to create a useful one.
AI Visibility · 5 min read
What Is Crawl Budget and How to Optimize It
What crawl budget is, when it actually matters, and a practical checklist to stop search engines wasting it on redirects, errors and low-value URLs.
Technical SEO · 4 min read
What Is a Backlink? A Plain-English Guide
What a backlink is, how dofollow, nofollow, sponsored and ugc links differ, what Google treats as link spam, and how to earn backlinks that last.
Backlinks · 7 min read
SSL Certificate Errors: How to Diagnose and Fix Them
Fix SSL certificate errors step by step: expired, self-signed, name mismatch, missing intermediate, untrusted CA, mixed content and HSTS, plus auto-renewal.
Domain · 7 min read