SEO & webmaster guides
Practical guides written to be used, not skimmed — each one paired with a free tool so you can check your own site as you read.
Does AI Content Hurt Your SEO? An Honest Answer
Does AI content hurt your SEO? No — Google rewards helpful content, not human-vs-AI. What decides rankings, and how to make AI drafts genuinely good.
AI Visibility · 4 min read
Open Graph Tags: A Complete Guide with Examples
A complete guide to Open Graph tags: what og:title, og:description and og:image do, the exact code to add, image sizes, and how to test your link previews.
SEO · 4 min read
HTTP Security Headers: A Practical Guide
A practical guide to HTTP security headers: HSTS, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, Referrer-Policy and Permissions-Policy.
Website · 3 min read
What Is llms.txt? Format, Status and When to Use It
What llms.txt is: the llmstxt.org proposal, its Markdown format, llms-full.txt, its honest status with Google and AI tools, and how to create a useful one.
AI Visibility · 5 min read
What Is Crawl Budget and How to Optimize It
What crawl budget is, when it actually matters, and a practical checklist to stop search engines wasting it on redirects, errors and low-value URLs.
Technical SEO · 4 min read
What Is a Backlink? A Plain-English Guide
What a backlink is, how dofollow, nofollow, sponsored and ugc links differ, what Google treats as link spam, and how to earn backlinks that last.
Backlinks · 7 min read
SSL Certificate Errors: How to Diagnose and Fix Them
Fix SSL certificate errors step by step: expired, self-signed, name mismatch, missing intermediate, untrusted CA, mixed content and HSTS, plus auto-renewal.
Domain · 7 min read
SEO Audit Checklist: A Practical Step-by-Step Guide
A practical SEO audit checklist: crawlability, indexability, on-page tags, technical health, Core Web Vitals, structured data, internal links and AI readiness.
SEO · 6 min read
Schema Markup Guide: JSON-LD, Types and Testing
A practical schema markup guide: JSON-LD vs Microdata vs RDFa, common types, required properties, @graph, testing tools, Google's guidelines and FAQ changes.
SEO · 6 min read
Robots.txt Guide: Syntax, Rules and Common Mistakes
A practical robots.txt guide: RFC 9309 syntax, groups, Allow and Disallow, wildcards, the longest-match rule, sitemaps, and the mistakes that hurt SEO.
Technical SEO · 6 min read
Meta Tags for SEO: What Still Matters
Which meta tags still matter for SEO: title, meta description, robots, canonical, viewport, charset, hreflang and Open Graph, plus the tags Google ignores.
SEO · 7 min read
The Keyword Density Myth: What Matters Instead
Keyword density isn't a Google ranking factor. Learn where the myth came from, what Google says, what matters instead, and how to use a density check sensibly.
Keywords · 5 min read