SEO & webmaster guides
Practical guides written to be used, not skimmed — each one paired with a free tool so you can check your own site as you read.
How to Read Server Log Files for SEO
A plain-English guide to server log files for SEO: what a log line means, how to spot Googlebot, which pages get crawled, and how to turn that into fixes.
Technical SEO · 4 min read
How to Improve Website Speed and Core Web Vitals
How to improve website speed: Core Web Vitals targets, lab vs field data, and fixes for images, caching, CDNs, fonts, JavaScript and server response.
Website · 5 min read
How to Find and Fix Broken Links on Your Site
How to find and fix broken links: internal vs external dead links, soft 404s, when to update, redirect or remove, custom 404 pages, and what to fix first.
Technical SEO · 6 min read
How to Find Out Who Owns a Domain Name
How to find who owns a domain using WHOIS and RDAP, what to do when data is redacted, how to reach registrars, and the clues in DNS and SSL certificates.
Domain · 6 min read
What CMS Is This? How to Find a Site's CMS
Wondering what CMS is this site using? Check the generator tag, asset paths, headers and cookies by hand, understand headless limits, and use a CMS checker.
Website · 5 min read
How to Find Guest Post Sites That Are Worth It
Find guest post sites with search operators, vet them for real audiences and editorial standards, avoid link sellers, and pitch editors who say yes.
Backlinks · 6 min read
How to Create an XML Sitemap (and Submit It)
How to create an XML sitemap that follows sitemaps.org, stays within size limits, uses accurate lastmod dates, and gets submitted to Google the right way.
Technical SEO · 7 min read
How to Check Domain Age (and What It Tells You)
How to check domain age with RDAP and WHOIS, why re-registration resets it, how it differs from site history, and when domain age actually matters for SEO.
Domain · 6 min read
How to Find and Check Backlinks for Free
How to find backlinks for free using Google Search Console and Bing Webmaster Tools, spot lost links, and reclaim links that point to broken pages.
Backlinks · 7 min read
How to Allow or Block AI Crawlers in robots.txt
How to allow or block AI crawlers such as GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt, with examples and trade-offs.
AI Visibility · 5 min read
How Brands Get Cited by AI Assistants
How AI assistants decide which brands to mention, from training data to search grounding, plus practical steps to improve and track your AI visibility.
AI Visibility · 5 min read
DNS Records Explained: A, CNAME, MX, TXT and More
DNS records explained with examples: A, AAAA, CNAME, MX, NS, TXT (SPF, DKIM, DMARC), SOA and CAA, plus how TTL works and why propagation is a myth.
Domain · 7 min read