SEO & webmaster guides
Practical guides written to be used, not skimmed — each one paired with a free tool so you can check your own site as you read.
Anchor Text: Types, Best Practices and Risks
An anchor text guide covering exact-match, branded, naked URL and image anchors, Google's link best practices, over-optimization risk, and internal links.
Backlinks · 7 min read
301 vs 302 Redirects: Which One Should You Use?
301 vs 302 redirects explained, plus 303, 307 and 308: how Google treats each, when to use them, and how to avoid redirect chains during site migrations.
Technical SEO · 6 min read